4/16/2023 0 Comments Don t walk away in silenceThese efforts include educational partnerships, promoting best practices for Menstrual Hygiene Management and encouraging open conversations on the subject, by the people who matter the most to the young girl - her family. Stayfree® has long been involved in all aspects of normalizing periods. Men having been kept away from the menstruation conversation for generations, think of periods as a women’s secret - unsure of their role and choosing to make themselves unavailable because they don’t know how to offer the much-needed support. Having an open dialogue and addressing a child’s curiosity of periods can help us build a generation that is free of societal shame around menstruation,” says Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India. When boys too are part of the conversation, we can truly create a period friendly world. This year, Stayfree urges parents to talk to their sons and tell them it’s just a period. The campaign #itsjustaperiod started this journey 2 years back. “Stayfree set about to normalize period conversations to create a world where no girl feels embarrassed of periods. ![]() ![]() YouTube Link: The socially-relevant evocative new film builds on Stayfree®’s award-winning campaigns from 20 - ‘It’s just a Period’ and stands testament to the brand’s mission to normalize period conversations in India. With the message of including boys in the menstruation conversation, this daughter’s day, Stayfree® has launched a campaign to encourage parents to talk to their sons about periods. Mumbai, Maharashtra, India When boys are told to ignore periods and that it’s none of their business, they grow up into men - husbands, fathers, grandfathers - who are uncomfortable talking about it, thus perpetuating the stigma around periods.
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